Smart Communications Retains Leadership Position in 2025 SPARK Matrix for Customer Communication Management

New York – April 24, 2025 – Smart Communications, a leading technology company focused on helping businesses engage in more meaningful customer conversations, has once again been named a technology leader by analyst firm QKS Group (formerly Quadrant Knowledge Solutions). The firm’s 2025 SPARK Matrix for Customer Communication Management (CCM) recognizes Smart Communications’ CCM technology for the fifth year running.

Implementing a CCM platform offers significant business benefits by optimizing operational workflows and delivering a more tailored customer experience. This report provides a detailed analysis of the global market, emerging technology, market trends, and vendor evaluations.

The report highlights the company’s strengths, including:

• Smart Communications’ cloud-native architecture, The Conversation Cloud™, built on AWS, delivers unmatched performance, scalability, and security, with a proven track record of generating over 330 million pages per hour.
• By allowing real-time adjustments across digital and print channels, SmartIQ™ ensures consistency in messaging without requiring redundant template creation.
• The integration of AI-powered automation into the platform enhances workflow efficiency, document assembly, and data collection processes.  

According to Saurabh Raj, analyst at QKS Group, “Smart Communications is built on a modern cloud-native architecture, allowing enterprises to scale communications efficiently without infrastructure constraints. Unlike legacy CCM solutions that rely on containerized deployments, this platform is designed with microservices, enabling dynamic scalability and optimized resource utilization. The ability to handle large-scale omnichannel communications without the complexities of legacy architecture positions it as a forward-thinking solution for enterprises undergoing digital transformation.”

“This report validates the hard work we put into helping our customers provide seamless, integrated customer communications,” said Simon Tindal, CTO of Smart Communications. “Over the five years of coverage, several leaders have come and gone — but Smart Communications has remained a constant in the leaders category. That consistency reflects the strength of our solutions, our commitment to continuous innovation, and our focus on helping customers stay ahead in a rapidly evolving market.”

Smart Communications’ cloud-native flagship offerings include: 

• SmartIQ – A low-code intelligent data collection solution that transforms traditional forms-based workflows into fast, guided digital experiences.
• SmartCOMM™ – A next-generation CCM solution delivering personalized, interactive communications across all channels at scale.

These solutions power The Conversation Cloud, an end-to-end platform enabling fully digital customer conversations with secure data collection, workflow automation, collaboration, and centralized management of customer conversations across all channels.

Download a complimentary copy of the report here.