Conversation Cloud

Customer Communications Management (CCM) is the name given to a specific category of software solutions that support the creation, management, and distribution of B2C or B2B customer communications. In years gone by, legacy CCM providers have concentrated their efforts on building solutions that broadcast static (mainly print) output to customers. SmartCOMM is a modern, market-leading CCM solution that helps organizations create and manage personalized, interactive, and multi-channel communications. While some CRM and other core-system solutions provide some communications capabilities, they often lack the required governance and audit standards, the multi-channel communication generation and accompanying business logic, and the personalization requirements required to provide a consistent and engaging customer experience.

Our solutions are designed to work together seamlessly across the customer lifecycle. However, we’re happy to accommodate customers who wish to explore licensing the solutions individually.

To license SmartHUB for archiving and/or SmartPATH for orchestration, you will need SmartCOMM, SmartIQ, or both.

The SmartCOMM communications generation process consumes business data from external sources and then applies business logic, customer profile information, and channel-aware processing to assemble graphically rich, highly variable multi-channel business communications. Communication output can be created for a broad range of channels including Print (including Adobe Postscript, AFP, PDF, and interactive PDF), HTML and digital channels (including email and SMS), Image formats, Microsoft Excel and PowerPoint, and XML-based output services.

Smart Communications works with some of the most heavily regulated industries in the world. Safeguarding data is our top priority and it’s this unwavering commitment that has led to us employing state-of-the-art protective measures and adhering to the strictest industry certifications and regulations. Visit our Secruity and Trust page to learn more.

SmartCOMM is an enterprise-level solution and provides market-leading innovation and technology. Pricing can vary on a number of factors including the volume of communications produced, the type of communications, and user licenses engaged in the creation and management of the communication operations. Significant savings stemming from on-premise infrastructure retirement, SaaS deployment leadership, and reduction in ongoing communication management are typically realized by most customers. If you're interested in learning more about SmartCOMM pricing, please contact us to initiate a conversation.

SmartCOMM and similar CCM solutions are often utilized by organizations that operate in highly regulated environments or with sophisticated, high-volume, or multi-channel communication operating environments. These include, but are not limited to organizations in Insurance (P&C/General/Life), Financial Services (Retail/Commercial/Investment Banking/Lending/Mortgage), Healthcare (Payers/Providers), Telco, Utilities, and Government sectors.